The press is a powerful thing — the average person spends an enormous amount of their life consuming it in 1 form or another, and will devote a significant percentage of the time studying, listening to or watching advertisements. If you want to utilize the power of social networking, however, you want to know what you are doing.
There are two types of advertising you can get in newspapers and magazines: classified and display. Classifieds are the little ads towards the back of the publication, while display advertisements can be almost any size, from a small corner of a webpage into a large double-page disperse.
If there’s a publication you are considering advertising in, possibly visit its site (the charge card section) or call its marketing department to find out the prices it charges. Now choose your jaw up off the ground. Yes, advertisements in the print media is that expensive, and for many home companies it probably only won’t be that economical.
There is, however, an exception: market and trade magazines. If you have ever looked around in a newsagent, you will have noticed just how many magazines you’ll find out there, filling every possible gap in the marketplace. You will need to discover the magazine individuals who want to know more about your services may read. For example, if you’re a wedding photographer, search for a magazine called ‘Your Wedding’, ‘ ‘Bride’, or anything similar. Advertising in these types of magazines will probably be much less costly than placing an advertisement in a general-audience novel, and a lot more likely to really get some answers.
Marketing on the Radio.
Wherever you are, the odds are that there’s a local radio station. Once your home business grows to a decent size, you might consider buying a while on it.
Really, however, the only real kind of home business that can benefit enough from radio advertisements to warrant the price tag is one which does anything to do with cars. Since radio is almost entirely restricted to utilize as in-car entertainment today, you know that virtually everyone your ad reaches will soon be a car-owner, so might be curious about what you are offering. If you offer something that folks want cheaply or even for free, you can find a huge reaction.
Regrettably, that answer might be a little too big — thanks to the time-sensitivity of radio, you’ll get mobbed the following day, and then everyone will forget you again. Radio advertising offers the listener no opportunity to maintain your advertisement and also refer to it later, or to find it again later on. You will discover that any ads between a telephone number are useless.
Advertising on the Television.
Unless your business is getting pretty large, this would be rather a bad idea. You would have difficulty producing and distributing an ad even on local cable channels for under $10,000. Of course, if there is a market for your product and you’ve got the funds for this, you may have a gamble and make a mint. The home businesses that tend to perform best from TV advertisements are ones that have a ‘special and useful creation’ product with easy-to-demonstrate advantages — believe infomercial. Research demonstrates you could sell almost anything given a 60-second advertisement, a free telephone number and a price point of $19.95.
Marketing on Billboards.
Here’s one that has overlooked pretty frequently, but may be extremely successful if you’re doing it right. Billboard advertisements are comparatively pricey, but they do normally stay up for a long time, and they are sometimes very specifically targeted at an area — the one where they are physically located. You’ll have the best results on this if you may place one near enough to your company that it might say ‘turn left at another intersection’, or anything like this. Telephone numbers are, again, pretty useless, though you might have some chance putting a site address up there.
Advertising in the Movies.
Ultimately, here’s one that often gets overlooked. If you flip up to the theater early, you might have seen that until the big-budget ads, advertisements for local businesses are run. This may be a great place to advertise comparatively inexpensively in rather a high-profile manner, and it works especially well for takeaway food businesses.